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Introduction

Rationale
Goals
Audience
Technical
Planning
Content
Flowcharting
Orientation
Navigation
Concept
Theme
Interface
Page Elements
Storyboards
Prototype

Rationale: Why multimedia?

So you have the idea to create a multimedia project. The first question to ask is "why"? Are you creating the project just because it's cool? Will digital content enhance or add value to what you are trying to communicate? Do you have something of value to say that can be said better with this technology? Are you trying to educate, to inform or to entertain an audience?

To develop an appropriate and useable multimedia project, a number of skills , reliable resources, and a fair amount of time are required. IS IT WORTH THE EFFORT?

Communicators desire to use an approach that is efficient, effective and enjoyable. Increases in recent years in various areas have seen the resulting explosion of information. There is no turning back: the world is going digital! Here are a few reasons why it's important to be able to communicate digitally in today's marketplace:

• Diversity- new populations of consumers seek education, entertainment, and information today
• Variety- today's consumer populations are increasingly diverse
• Flexibility- today's consumers need to access info at their own pace, place, and time
• Expectations-today's consumers demand more resources and interaction
• Changing Nature of knowledge- information has exploded in the last thirty years
• Competition-multimedia has become a billion dollar industry- quality is increasing accordingly.

What are some BENEFITS of using multimedia?