Audience and Use Profile Sheet

from Lannon, John M. Technical Writing.  6th ed. Harper Collins: NY, 1991.

   Audience Identity and Needs

• Primary readers(s)
• Secondary reader(s)
• Relationship
• Intended use of Document
• Prior know about this topic
• Additional Information they'll need
• Probable questions they'll have

   

   Audience's Probable Attitude and Personality

• Attitude toward topic
• Probable objections
• Probable attitude toward this writer
• Persons most affected by this document
• Temperament
• Probable reaction to document
• Risk of alienating anyone?

   

   Audience Expectations About the Document

• Reason document originated
• Acceptable length
• Material important to this audience
• Most useful arrangement
• Tone
• Intended effect on this audience
• Due Date

   

 

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